Affordable, original designer clothes and personal attention are some of the advantages of domestic sales. The dissemination is done through internet and word of mouth. "
The doors are open. Inside, racks of clothes, jewelry, handbags, shoes. Designer. And with affordable prices. While the idea of \u200b\u200borganizing exhibitions of clothing and accessories for houses and apartments is not new, in the last two years the style proposals multiplied, only need to look at Facebook for options at various points in the Capital. What are the reasons? The high cost of rent of premises and the ability to spread new brands. In most cases, are organized by designers or students who are starting with their personal brands and local do not have to sell their creations.
"The idea was to create a space where you will meet all designer clothes and brands that can not access local street and a price accessible to the public, "says Agnes, who with her sister Pilar The brand was created by Moore. His venture began more than 10 years, occasional fairs. 2 years ago started to make them once a month, and Bella Vista Capital, and last three days, where they can get to serve more than 200 people.
Generally, the fairs are organized at home or departments once a month or every 15 days. Also, permanent showrooms are set up at home or to visit by appointment, and fairs that include not only clothing but also art exhibitions, sale of food and music. "We participated in various fairs. Sometimes between several independent designers organize what we call Art Collective, a show put together by everyone, where no space charge," describes Julia, Aucan portfolios, a brand launched along with two friends. Original Designs
"Last year I started with Dame Folly Accessories. Like most women, I love fashion accessories, so I wanted to build a micro-enterprise and I had fun at the same time, be interesting for people. It is a place where I can create and be my own boss, manage my time and get organized as you want, "says Veronica Miramonte. Gun and sell it necklaces, bracelets, brooches and rings, all at affordable prices, "The collars do not exceed 50 pesos bracelets, hand painted wood and metal are between 25 and 30 pesos. rings and pins around 20 or 25."
"We make wallets, handbags and accessories (wallets and purses). They are original designs, some recycled and others made from scratch. The price always wanted it to be cheap: we make unique bags and accessible: the most expensive is around 60 pesos "said Julia.
Why did you start with this? "We never liked the idea of \u200b\u200bseries: hundreds of thousands of portfolios equal, which although cheap, are not unique individuals.
Our idea was always to make original handbags and cheaply. "
The benefits for customers, mostly women, are the personalized service, access to designer clothes, the price of products (in most cases much lower than any local clothing or accessories) and comfort: they can buy without pressure or haste, reviewing what interests them. For the organizers, the advantages are lower costs (no local rental costs) and ability to organize their schedules according to their needs. "Thus, we can offer more product variety and diversity of brands. The customers are in a comfortable and relaxed, we make them feel comfortable and that creates a strong link, "says Agnes." Working like this gives me the opportunity to be part of the whole process (from the armed to the sale)-added Veronica. This to me is super fun and rewarding to see people appreciate the work done. "
On-line Dissemination
How are disclosed fairs? Basically, over the Internet, Facebook, Twitter , blogs and email lists, flyers and also the "word of mouth." From May 2009 we started to see the explosion of Facebook and the interaction it generated. We begin with a year group and we come to 5,000 contacts. We also make advertising brochures and send mails to all our contacts, we create a home base with the people was in attendance. However, we believe that the most important communication is word of mouth, "describes Agnes.
" My clients come to me through my Facebook profile, have access to photos of what I sell, I send them a price details by private message and we reserve the accessories to the next fair. If not, arrange a meeting or tell them to come to my house, "Veronica closes.
Source: The Reason - by Michele Vacca-
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