Under the slogan "500 hands to suit his misura", the local boutique Italian label Ermenegildo Zegna centennial exhibits more than 300 fabrics that will be used to tailor-making of the winter season.
In 1910, a tailor from Trivero decided to produce, where emplacement Lanificio face of the Alps, woolen fabrics for men's suits world's finest. These were the years that cemented the position of Italy as synonymous with high fashion yarns. Ermenegildo Zegna laid the foundations of an empire that has just celebrated its first century. And still the pioneer spirit of the company, by the fourth generation descendant of the founder. Because not only was the first brand to embroider your logo on the side of the label but also opted for the sustainable production of raw materials, from day zero, purchased directly from their countries of origin: Australia merino wool, cashmere Mongolia, South African mohair, vicuna in Peru. "Given that low price is not a valid option in high-end segment, even in times of crisis, the winners will be those who bet for the value-added service, "said Paolo Zegna, president of the group during his last visit to Argentina on the occasion of awarding a producer of wool Trelew, generators chosen among 111 natural fibers from around the world.
It was
reference specifically to Su Misura, the very exclusive service custom garment (as fabrics and original patterns) are available in just four weeks in any EZ boutique on the planet.
remember that during the lunch shared Duhau, Zegna anticipated "The company's growth will not come from the hand of the female line or casual wear, but to focus on core business."
Two years later, the prediction is realized by the hand of "500 hands to suit his misura", the display of the 300 fabrics selected for the upcoming season, which will be open until this afternoon at the EZ Shop Avenue Alvear.
A unique opportunity to learn the complex steps involved in the crafting of the fabrics on a journey involving more than 500 hands since shearing the animal until it is combed wool, dyed, spun, ironed, is cut and sewn.
surprising to know that 60 days elapse between the wool is transformed into yarn and thread on canvas; that Lanificio produces nearly two million meters of fabrics per year; to continue using medieval techniques of dye based on natural pigments derived from herbs, dried fruits, wood or tea that a person is responsible for positioning each of the 6 000 knots to form a pattern, that a costume is brand an invisible 100-piece structure fabricated with mastery.
Source: The Chronicle - by Andrea del Río Class Editor -
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