Monday, April 25, 2011

Jovene De 13 Culiando

biodegradable hangers

The Italian fashion firm is getting greener. His last step was the development of a wooden hangers made light liquid, 100% biodegradable and recyclable, which will replace traditional plastic.


This measure is to save the environment 600 tonnes of plastic. These hangers ecological, developed in collaboration with the Fraunhofer Institut Chemische Technologie de Pfinztal Berghausen (Germany), gradually replace the previous ones in all the Benetton store network.

program liquid wood hangers is part of a larger project initiated by Benetton environmentally sustainable business in response to concerns about social issues and, in particular, respect the environment, which is always a significant aspect of its corporate identity.

Environment Programme

Two specific programs environmental sustainability that are aligned to the Green Road Benetton, are those relating to organic cotton clothing and organic paper bags.

The child of Benetton collections for organic cotton now accounts for more than 30% of total cotton clothes, and the spring-summer 2011, will reach 13 million organic cotton clothing from various brands Group. This is corroborated by the ethical and environmental certified "Organic Textiles" in accordance with Rule GOTS (Global Organic Textile Standard), a mark adopted at international level that is synonymous with guarantee of the crop.

GOTS Standard focuses mainly on ethical and environmental sustainability (ensuring that products are GMO-free and come from low-impact crops.) Benetton made a constant cycle of controls to ensure that within the fiber is not the CaMV 35S promoter indicating the presence of GMO cotton.

Moreover, since January 2010, all customers who buy in a shop United Colors of Benetton take their purchases home in a green paper bag of white oil, manufactured using only water based inks from an FSC-certified paper, the mark identifies products from forests controlled and managed according to the criteria of social and environmental sustainability.

Source: Pinkermoda - home textile and fashion -

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